Wilson's NC Enterprise
Leading with Purpose, Innovation, and Impact
As Head of Product at Wilson NC Enterprise, I oversee a portfolio of patented lifestyle, safety, and wellness solutions designed to elevate everyday functionality and empower diverse communities. Our mission is bold and clear: to disrupt markets with products that are intuitive, inclusive, and clinically meaningful — whether you’re stepping into recovery, sipping with dignity, or gripping through the waves.
Sip & Squeeze Straw
Upty Shoe Enhancer
Grip Line™ Safety Strap
Upty Shoe Enhancer
Medical Innovation with Every Step
Upty is more than a shoe insert. It’s a medical device engineered to support gait, posture, and healing — especially for athletes, pediatric patients, and anyone navigating physical therapy. With PDAC approval in hand, we’re inviting clinics, therapists, and podiatrists to stock Upty as a go-to solution for mobility and recovery. It’s not just a product — it’s a step toward independence.
Sip & Squeeze Straw
Dignity in Every Sip
Sip & Squeeze is a breakthrough for individuals with dysphagia and anyone who needs a safer, more controlled drinking experience. Designed to pair with metal cups or any non-collapsible straw, it offers grip, control, and comfort — without compromising style. It’s a small device with massive impact, and we’re proud to champion it under the Wilson banner.
Grip Line Strap
Safety That Moves With You
Grip Line is our flagship boat safety device — a spring-loaded strap that absorbs wave impact and acts like a seatbelt for your hands. Whether mounted or stowed, it’s designed to be part of the boat, not just an accessory. Our goal is to make Grip Line a standard inclusion with every boat purchase — a must-have for safety, comfort, and peace of mind on the water.